With Apple’s much-discussed App Tracking Transparency (ATT) now implemented, the job of adjusting to the changes in tracking and attribution have started in earnest. This means that a fresh look at their creative strategies is in order for advertisers and app marketers.
Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver.
Well-performing ad creatives have always been the cornerstone of any app marketing campaign. Still, with less scope for precise targeting thanks to Apple’s changes to IDFA, there is more pressure than ever before on the ability of ads to deliver installs.
Although it’s only been a few weeks since Apple made it mandatory for apps to require users to opt-in to be tracked via their IDFA, the data already shows a considerable drop in users agreeing to be tracked.
